First engraving for Van Cleef & Arpels in 1997: luxury jewelry marking

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A look back at a founding adventure that shaped the DNA of Marquage Moderne

Precision engraving for fine jewelry

In 1997, Philippe Ganne created the company Gravure Diffusion, which later became Marquage Moderne. From the very beginning, he was approached by the GEFOR company, a manufacturer of 18-carat gold chains for Van Cleef & Arpels in Clermont-Ferrand. Their requirement: to engrave “VCA 750” identification plates accompanied by a unique number for each piece of jewelry.

An absolute requirement in custom marking

At the time, Philippe was the sole helmsman, creating each engraving by hand using a diamond machine, ensuring impeccable finishing and tight deadlines. This first assignment embodies the values ​​that still shape our corporate culture today: precision, reliability, and responsiveness.

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A school of rigor that still inspires

For several years, this meticulous production continued until it was handed over to GEFOR. This founding project in luxury marking allowed Marquage Moderne to lay the foundations of its expertise in high-requirement marking, which we now put at the service of numerous industrial sectors.

From fine jewelry to industry, our expertise in custom marking and engraving

Since this first exceptional collaboration, we have expanded our know-how to the manufacturing of nameplates,technical labels, unit markings and tailor-made solutions. Always with the same attention to detail and quality.

➡ Do you want to entrust your marking project to a reliable and experienced partner? Contact us now to get a personalized quote.

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Marquage Moderne, a specialist in industrial and advertising marking, has been producing personalized plates and labels for professionals to meet their marking needs for communication, identification or regulations for over 20 years.